Every year, the SIEC expands to include new Pavilions. In 2020, areas will be created specifically for Innovation and Multiservices. This sectorisation and organisation, based on type of commercial space or essential value-creation needs, is being developed to make it easier to navigate the salon and its exhibitors. Each space will be co-hosted by a renowned Ambassador.
Recognised as an expert in their field by the profession, the ambassador, a newly created function, takes on the role of representing the Siec within their sector.
The Ambassador carries the thematic project throughout the exhibition via the pavilion, in collaboration with Siec teams. Ambassadors are a driving force of creativity to bring to life the space they represent during the Siec, especially via conferences and by creating special events aside from the exhibition.
They are also intended to be the Siec’s special representative with the media, acting as a spokesperson mainly in their field of expertise (press conferences, press kits, interviews, etc.)
Don’t miss any important moments of Siec! Evenings, meetings, speaking out … Siec is available to trade players throughout the year to support them.
Siec, sponsored by the CNCC (Conseil National des Centres Commerciaux/French Council of Shopping Centres) is the annual event for every type of retail business and leading members of the commercial real estate and retail sectors!