Marques Avenue Drives Growth with Its 6G Outlet Model

Renewed Governance in the Service of Regained Leadership

The transition could have been delicate following the departure of the historic founder, Alain Salzman. However, Marques Avenue successfully navigated the shift. For Renaud Maret, the success of this reorganization rests above all on the human factor. By managing to blend the DNA of historic employees with the expertise of new talents within its Executive Committee, the operator has established solid collective governance, which is essential for reassuring principals and tackling the challenges of today's commercial real estate. /p>

The result is clear-cut: Marques Avenue asserts that it has fully earned back its stripes and consolidated its position as a leader in the French outlet market.

The Advent of the "6G" Outlet: Hybridization and Phygital

Far from resting on a 30-year-old model, the operator presented its vision of the "6G Outlet" at Siec 2025. This sixth generation is distinguished by a bold hybridization of uses. The model exclusively centered on transactional commerce is over: the focus has now shifted to the experience. The recent opening of a 2,500 sq.m leisure space (Nikito) within the Franconville center is striking proof of this, marking a genuine breakthrough in the sector.

But 6G also plays out online. Today, Marques Avenue positions itself as the world's first phygital outlet network, thanks to the deployment of its marketplace. Based on a multi-site ship-from-store model, the group has just connected its Metz Talange center to the Corbeil-Essonnes one, thereby boosting the performance of its partner brands while completely rethinking retail logistics.