On the occasion of Siec, Hervé Turpin, Director of Retail at the Bordeaux Gironde Chamber of Commerce and Industry (CCI), shares the key initiatives implemented to boost local economic activity and maintain the attractiveness of Bordeaux’s city centre.
Published on Oct 21,2026 at 1:00 PM | Updated on Oct 21,2026 at 3:29 PM

Why Attend Siec?

Participating in Siec is a natural part of the broader strategy pursued throughout the year in collaboration with local authorities. By working closely with property companies, brokers and public-sector stakeholders, the CCI aims to maintain sustained retail activity. The trade show therefore represents an essential opportunity to promote the local area and strengthen the city's overall attractiveness strategy.

How Do You Successfully Revitalise the City Centre?

Bordeaux benefits from a highly dynamic local environment, as demonstrated by the steady increase in visitor numbers. More than 60% of consumers come from outside the city, attracted by its strong tourism appeal and rich cultural heritage. To encourage this type of leisure shopping, the priority is to provide a seamless and enjoyable customer experience. This involves minimising friction points, particularly by improving parking facilities and the quality of services.

Are You Confident About the Future?

Although the economic outlook is expected to remain challenging through 2026 and the 2027 elections may bring uncertainty, optimism remains essential. Economic stakeholders share confidence in a proactive recovery in retail activity, supported by the structural strengths of the Bordeaux region.

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