YOUR NEXT APPOINTMENT, 10 and 11 June 2026,
PAVILION 6 - PORTE DE VERSAILLES
SIEC, the leading trade show for commercial real estate, returns on 10 and 11 June 2026 at Paris Expo - Porte de Versailles, Pavilion 6, for an edition themed ‘Retail is a way of life!’.
Because we believe in the future of commerce and in the strength of its model based on locations that are accessible to all and contribute to the development of our regions, Siec 2026 celebrates a vibrant and open form of commerce, where leisure takes on a new dimension and every visit becomes a unique experience.
Theme of the day: ‘Commerce is an experience!’
At a time when commerce is facing new challenges, it is transforming and reinventing itself by adapting to new consumer expectations. Each commercial site is a landmark for French people who are attached to popular commerce based on the diversity of the offering, the quality of the customer experience and embodied by three million employees.
This 21st edition invites us to think of commerce as a field of experimentation and inspiration, combining immersive customer journeys, new technologies, events and innovative concepts. How can we attract new audiences? How can we integrate leisure and entertainment to enrich the experience? How can we turn every visit into a memorable moment that creates a bond? These are just some of the questions that will guide the conferences, pitches and discussions, offering participants a comprehensive overview of the latest developments and trends in the sector.
"Siec 2026 will be all about connection. This year, even more than in previous years, the show will be a place for innovation and transformation, but also for promoting popular commerce based on exchange, the primary driver of activity in our cities and an employer of more than three million people. In a context marked by uncertainty, shopping centres remain landmarks for French people, accessible and designed for optimal visitor comfort...
To read more, download the press release.
